Beauty & Wellness brand | Functional Foods | Plant based science from India | D2C | Entry point is Beverages
Auric is a Beauty & Wellness brand based on Ayurveda, Plant-Based ancient science from India. It is a digital first, D2C brand with presence in India & US. Natural, Low calories beverages is the first entry point to enter lifestyle of millennials.The brand is nicely positioned between aspiration & convenience as well as Western Logic & Eastern Wisdom. The product on other hand is at crossroads of Supplement Benefits & Grocery ConvenienceTailwinds - #Provenance #BeautyFoods #Wellness #Yoga
Announced Date | Round | Money Raised | Number of Investors | Lead Investors | Post Valuation | |
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Jun 28, 2021 | Seed | $2M | 2 | — | — | Detail |
Investor Name | Lead Investor | Funding Round |
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Venture Catalysts | — | Seed |
9Unicorns Accelerator Fund | — | Seed |