Details

Last Funding Type

Seed

Last Funding Money Raised

$50K

Industries

Analytics,Hardware,Internet of Things,Retail Technology,SaaS

Founded date

Jul 1, 2015

Number Of Employee

1 - 10

Operating Status

Active

Buy Buddy is the maker of Hitag, the smart apparel security tag and the connected analytics platform, that help the retailers manage inventory, customer behavior and employee efficiency.

Hitag gives customers the option to automatically self-checkout on their phones, without the hassle of having to wait in line, while giving the dynamic inventory data to the store managers and the detailed analytics/reporting to the retailers.


Beyond replacing the known RFID security against theft, Buy Buddy allows customers to directly pay through their mobiles and check out, skipping the queues at cash counters. Hitags collect in-store customer behavior, in-depth inventory data, dynamic employee performance, and product efficiency for retailers. The Buy Buddy platform in turn presents this data and reporting to companies in real-time.

Buy Buddy is an end to end solution for retailers to democratize easy check-out, manage in-store inventory and make informed merchandising decisions based on dynamic data.