Details

Industries

Advertising,Consulting,Digital Media,Test and Measurement,TV

Founded date

Aug 10, 1963

Number Of Employee

10001 - max

Operating Status

Active

NIELSEN is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.