Firstleaf

company

About

America's most personalized wine company, Firstleaf uses millions of data points to produce and curate each shipment of award-winning wine.

Details

Last Funding Type
Series Unknown
Last Funding Money Raised
$6.85M
Industries
Consumer Goods,E-Commerce,Food and Beverage,Wine And Spirits,Winery
Founded date
Jan 1, 2015
Number Of Employee
51 - 100
Operating Status
Active
Legal Name
Firstleaf
Also Known As
Penrose Hill

Firstleaf is America's most personalized wine company that uses millions of data points to produce and curate each shipment of award-winning wine from around the world so that members can explore new bottles and discover new favorites tailored to their tastes. The company, which was founded by Philip James, a wine industry veteran and Oxford-educated chemist, offers a subscription service that unites the art and science of wine.

Firstleaf brings together proprietary technology, expert winemakers and a WSET-certified concierge team, to build a unique Wine Profile for each member and curate each shipment individually. With no preset packs or boxes, Firstleaf has over 82 million combinations of wines possible and 98% of its monthly boxes are unique. Its team of winemakers sample over 10,000 wines each year across 5 continents and 12 countries to select only the finest bottles. With more than 700,000 12-bottle cases sold last year, Firstleaf is the #1 trusted wine brand in consumer rankings. Nearly one million people have tried Firstleaf since the brand's inception.

Its wines have won over 2,800 awards, including over 300 90+ point scores, and 92% of its wines are award-winning. This year, Firstleaf was named one of Fast Company's World's Most Innovative Companies in the data science category and recognized as one of Wine Business Monthly's 50 Largest Wineries. This came on the heels of being named Wine Company of the Year in Winemaker Challenge International's 2021 wine competition, one of the only U.S. wine competitions judged exclusively by professional winemakers.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
3
$10.85M
Firstleaf has raised a total of $10.85M in funding over 2 rounds. Their latest funding was raised on Jan 17, 2018 from a Series Unknown round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Jan 17, 2018 Series Unknown $6.85M 1 Detail
Feb 24, 2017 Series A $4M 5 Tribeca Venture Partners Detail
Jan 1, 2015 Seed 3 Detail

Investors

Number of Lead Investors
Number of Investors
1
8
Firstleaf is funded by 8 investors. Tribeca Venture Partners and FJ Labs are the most recent investors.
Investor Name Lead Investor Funding Round
Tribeca Venture Partners Yes Series A
FJ Labs Series Unknown
Greycroft Series A
Max Ventures Series A
Nelstone Ventures Series A
Prehype Series A
BAM Ventures Seed
Rugged Ventures Seed

Employee Profiles

Number of Employee Profiles
9
Firstleaf has 9 current employee profiles, including Executive Carolin Meier
Executive
Board observer
Board member
Executive
Board member