Details

Industries

Advertising,B2B,Machine Learning,Marketing

Founded date

Jan 1, 2011

Number Of Employee

51 - 100

Operating Status

Active

Segmento is a major Russian programmatic platform, which employs machine learning technology to target digital advertising. The company was founded by three partners in 2011: Eugene Legkiy, Roman Nester and Kirill Safonov. After the sale of the controlling stake to Sberbank in 2015, all the founders remained at the company to develop its business and technology. Segmento uses depersonalised data about 84 million clients of Sberbank and their online behaviour data in order to deliver advertising in real time through all types of devices. The company’s solutions enable big business to interact with potential clients through any channel and measurably improve sales.