Details

Last Funding Type

Series A

Last Funding Money Raised

$3.80M

Industries

Financial Services,Internet,Marketing

Founded date

Jan 1, 1999

Operating Status

Active

XpenseWise is a marketing platform for banks to improve their ability to cross-sell bank products to their existing customer base. In an era when it seems that everyone is competing for a piece of the financial institution pie, XpenseWise can help you strengthen your ties to your customers, meeting a greater share of their financial needs.

XpenseWise works by analyzing data from a user's household bills. They get this data either automatically, as they pay bills online with your EBPP (electronic bill presentment and payment) service, or directly from the user, via fax or manual input. XpenseWise also gathers preference and credit data to build a complete user history. Financial institutions can use this data base to identify customers' bank product holdings and needs, and effectively cross-sell them additional bank products. XpenseWise uses the database to match user's histories to better value offers in the marketplace for non-bank products such as long distance, cell phone, insurance, etc. Users love the savings they get with XpenseWise, and will thank you for bringing the service to them.

Protecting your customer's privacy is part of their reason for being. Users must opt-in to use XpenseWise. And, they act as an infomediary, using consumers' data to their advantage in finding them better offers, but NEVER selling data or identifying a user to a third party vendor.