Overview

Gender

male

Andy Sernovitz founded GasPedal and serves as its Chief Executive Officer. Andy Sernovitz served as President of Gas Pedal Ventures. Andy Sernovitz was founding Chief Executive Officer of the Word of Mouth Marketing Association (WOMMA) and has successfully spread the word about the importance of word of mouth marketing in building businesses and increasing brand visibility. Andy Sernovitz has been working with top international brands for 16 years to help them develop effective word of mouth strategies. Andy Sernovitz has also been a Visiting Scholar at the Wharton School, where he taught Internet Entrepreneurship, and is the Founder and President Emeritus of the Association for Interactive Marketing (AIM). Andy Sernovitz specializes in building relationships with high-power industry players. In 1993, he began pulling the Internet industry together under AIM, which grew to represent more Internet companies than any other organization. In 1999 he sold AIM to the Direct Marketing Association, where he led efforts to help traditional marketers effectively use new technologies. Also, as the de facto Washington representative for the Internet industry, he was involved in the formative policy debates surrounding privacy, spam, and other key Internet issues. He serves as a Member of Advisory Board of Ad:tech Expositions Llc. He is a influential author, speaker, and consultant in the field of interactive marketing, is one of the nation's leading authorities on word of mouth marketing. He recently authored the bookWord of Mouth Marketing: How Smart Companies Get People Talking (http://www.wordofmouthbook.com), which was called "a quick, practical, and extremely useful guide to word of mouth marketing" by Advertising Age and has received widespread rave reviews in the business community. A highly sought-after speaker, Andy Sernovitz received a "top ten speaker" award at Internet World. He has lectured at universities, served as an expert witness, and has been a frequent talk radio guest. He has been quoted in the Wall Street Journal, the Washington Post, the New York Times, Forbes, BusinessWeek, Wired, and many other national publications. He holds degrees in Marketing from the Wharton School of Business and in Political Science from the University of Pennsylvania.