Overview

Gender

male

Bringing more than a decade of thought leadership in multi-channel retail marketing strategy and execution to OpenMartech, Angel is responsible for driving the company’s continued innovation and ensuring customers are provided the tools and guidance needed to run successful marketing campaigns.

Angel and fellow co-founder Dean Abbott formerly launched Smarter Remarketer in 2010 to help online retailers leverage powerful behavioral, transactional, and demographic data, combined with sophisticated machine learning to drive business results. Today Smarter Remarketer powers marketing automation and analysis for Internet Retailer Top 1,000 online
retailers, allowing them to engage and reengage visitors through more targeted cross-channel messaging via email and other media.

Prior to founding Smarter Remarketer, Angel developed and led the retail channel launch for email service provider, ExactTarget, and has since worked with virtually every top-tier web analytics vendor, helping shape their remarketing approach.

Angel was named one of Direct Marketing News’ 2012 40 under 40, an award given to young stars across the marketing industry. He also recently authored “Unabandoned: Tales from a Smarter Remarketer,” a collection of remarketing best practices and case studies. In the book Angel also shares some of his challenges in bringing these programs to life and why, as a result, he teamed with Dean Abbott to create a solution that changes the way retailers think about remarketing.