Overview

Gender

male

Brian has just finished his 25th year with Saatchi & Saatchi Worldwide. He joined what was then Dancer Fitzgerald & Sample (now Saatchi & Saatchi) in 1983 in New York.
He began his career on the General Mills account on such brands as Cheerios. Brian started working on the Toyota account in the mid 1980s
In 1988, Brian moved to Japan as Account Director on the Toyota business. While there, he worked on campaigns for Latin America, Europe, and the Middle East.

In 1990, he moved to Saatchi & Saatchi Hong Kong as Group Account Director running a group of 15 accounts, comprising 70% of the agency’s business, including: Hilton Hotels, British Airways, IKEA, Guerlain cosmetics, TIME magazine, News Corporation, Toyota, and Hewlett-Packard.

In 1993, Brian was named CEO of Saatchi & Saatchi Japan. Some of the agency’s key accounts were: Toyota, British Airways, Qantas, Bayer, Chrysler/Jeep, Kodak, Sara Lee, DuPont, Hewlett-Packard, and Corona beer.

In 1996, he was appointed CEO of Saatchi & Saatchi Australia. The agency’s accounts included: Procter & Gamble, Toyota, David Jones, SHOWTIME, Castrol, and NRMA. In 1998, the agency was named “Agency of the Year” by AdNews.

In 1999, Brian was made Chairman and CEO of Team One Advertising in Los Angeles. Team One is a division of Saatchi & Saatchi. Team One’s largest account is Lexus, which they launched in 1989 and have established as the top-selling luxury automotive brand in the U.S. for the last eight years. During 2004, Team One was awarded the Ritz-Carlton business. In 2005, Team One became a P&G roster agency by being awarded the Millstone coffee business. In 2007, Team One won the Flexjet business.

In the fall of 2008, Brian will be leaving Team One and taking up his new position as Associate Professor of Advertising at the Newhouse School at Syracuse University. Brian will continue his relationship with Saatchi & Saatchi as a consultant.

Brian is married with two children (ages 13 and 11). He holds and MAT from Loyola Marymount University and a BA from the College of the Holy Cross. He plays golf, tennis and racquetball regularly.