Overview

Gender

male

Dmitri Siegel is the Vice President of Global Brand for SONOS. In his role he oversees all brand experience, brand activation, paid media and brand creative. While at SONOS he has led the launch of flagship retail, award winning brand campaigns, digital commerce transformation and re-branding. He has also led the creation of an in-house creative studio which drives the brand in all channels. Prior to joining SONOS, Dmitri spent five years as the Global Creative Director and V.P. of E-commerce for the outdoor apparel brand PATAGONIA. Before that he was the head of Marketing and Creative for URBAN OUTFITTERS. Dmitri earned his MFA in Design from YALE and has published widely on the topics of Design, Technology, and Culture. He lives in the hippie enclave of Ojai, California but always wears black just to keep people on their toes.