Overview

Gender

male

33 years in healthcare commerce, including sales, sales management, marketing, marketing management, with Sorenson Research, Abbott Laboratories and Hospira Worldwide and 5i Sciences. This experience spans across several medical device product lines for the hospital critical care, CV surgery, and CV anesthesia markets. The product lines include physiological pressure measurement, continuous mixed venous oxygen saturation monitoring, electronic infusion devices, airway management, sleep apnea and CV Surgery devices. Net result of the assignments is a thorough understanding of the acute care hospital market, with special knowledge of physician and nursing technology needs along with designing and selling products into the anesthesia, critical care and CV surgery areas.


Currently V.P. Marketing, 5i Sciences, a medical device start-up with a focus on OSA and airway management in sedated patients, undergoing medical procedures. Experienced in partnership and financial discussions with major potential corporate partners and investors.


Areas of experience include: Establishment of a regional critical care sales force with top and bottom line sales accountability, establishment of a KOL referral program, development of sales and product training materials and participation in the product design process, with focus on product usability to enhance clinician acceptability.


Education: 1972 – 1975 Florida Atlantic University, Boca Raton, Florida Marketing and business, 1969 – 1971 Miami – Dade College, Miami, Florida A.A.S., Aeronautical Technology. FAA flight certifications include Commercial license, Flight instructor, Instrument flight instructor.