Jarno Vanhatapio is the CEO and founder of NA-KD.com in Sweden, a disruptive online fashon retailer that has shipped to over 100 countries 4 months from the start in December 2015.He also founded ZooZoo.com and that became the second biggest petfood supplier online in Sweden after two years. Previously, he founded Nelly.com, the leading e-tailer in fashion in the Nordics and one of the biggest fashion e-commerce sites in northern Europe with sales exceeding 180 million USD in 2015 and the company staffed 450 people. He has in depth knowledge of professional e-commerce, viral & social shopping, social shopping etc. Mr. Vanhatapio was in 2010, nominated for The Ernst & Young Entrepreneur of the Year award. In 2012, he received the "Söderbergska Handelspriset" from the Swedish Retail & Commerce association, the biggest individual prize in Nordic retail. He is also a Module Leader at Hyper Island, since January 2011.