Joe Gits is the Co-Founder nad CEO of Social Market Analytics (SMA). SMA is a leading provider of Social Media analytics for the financial community. The company collects, cleans, and aggregates social media inputs to create actionable intelligence for traders. SMA won the 2013 Inside Market Data Most Innovative Market Data Project-Vendor award.Joe has extensive experience starting and growing financial software and data firms. In addition, he has created and integrated financial data and built and back tested trading models.Prior to Social Market Analytics, Joe was the Co-Founder of Quantitative Analytics, the market leading provider of integrated database solutions for Quantitative Researchers and Traders. QAI was acquired by Thomson Financial in 2007. Subsequent to Thomson’s acquisition of Quantitative Analytics, he spearheaded the integration of QAI technology into Thomson (now Thomson Reuters). Joe managed the integration, development, and maintenance of the content, analytics, and API’s that drove historical analytics.Joe received his Bachelors from the University of Iowa, MBA from DePaul University and is a CFA Charterholder.