Luke Dicken is Director of Central and Strategic Analytics at Zynga Inc, and also Chair of the IGDA Foundation. Luke’s long term passion lies in using AI and data-centric tools to empower game creators to provide engaging and immersive experiences and democratise game development through technology. He was named as one of Develop magazine’s “30 Under 30” for 2013, but hasn’t found a subtle way to work that into a bio.