Mauricio Aracena is Media Standardization Manager at Ericsson and he has more than sixteen years’ experience in working with multimedia technologies for the mobile phone industry. He has actively contributed in defining the next generation multimedia standards for 3GPP, ATSC and DVB, recently in the area of High Dynamic Range. Currently, he is the Secretary and Board Member of the Virtual Reality Industry Forum (VRIF); he also co-chairs the Distribution Task Force within the same organization. Mauricio holds a M.Sc. in Electrical Engineering from The Royal Institute of Technology in Stockholm and an MBA from Blekinge Institute of Technology, Sweden.