Natalie Feehan joined MYOB in May 2015 as General Manager, Marketing, where she has led and managed the MYOB brand and digital marketing transformation for Australia’s leading accounting software company.She manages marketing functions across advertising, brand strategy, corporate affairs, public relations, content and social media – as well as the digital marketing and online sales platform.Natalie has more than 15 years of marketing experience, including building client and employee engagement and experience through brand and culture alignment.Prior to MYOB she was Group Manager, Marketing Strategy, at REA Group – a global digital classifieds company specialising in property, most well known for leading property website realestate.com.au. Natalie has also worked for MINI, BMW, HSBC Investment Bank and consulted to businesses including BBC, Mercedes-Benz, General Electrics and Coles Myer.