Overview

Gender

male

René Asis is the Global Manager of Ad Tech Operations and Platforms at Hewlett Packard Enterprise (HPE) where he oversees the evaluation, selection and implementation of digital advertising and measurement technology solutions. As part of those efforts, René is focused on growing HPE's technology partner ecosystem and identifying opportunities for HPE to drive development of these new solutions. He is also charged with managing HPE's digital technology providers across various categories, including desktop and mobile ad-serving, media analytics, verification & viewability, and the corresponding systems to support each, such as: DMPs, Ad Servers, DSPs and ABM data partners.
Prior to joining HPE, René spent the last 13 years working at a variety of global digital marketing firms, most recently as Vice President / Director of Media Technology & Operations at DigitasLBi and as the National Director of Media, Technology & Tools at Razorfish. In these roles, he managed teams of media technology specialists across various channels to evaluate and educate clients on emerging media technologies.